TRANSFORM YOUR LASH DEPARTMENT WITH INDUSTRY-LEADING EXPERTISE

WHO IS THIS CONSULTANCY SERVICE FOR? 

This service is designed for beauty therapy salons or specialists who
already offer lash services but want to:

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• ✅ Raise the quality and standard of their lash department.

• ✅ Upskill their current lash artists to perform at an elite level.

• ✅ Introduce bespoke lash styling to attract high-value clientele.

• ✅ Increase their client retention and pricing for lash services.

• ✅ Work with an industry leader to gain a competitive edge.

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If your salon offers lash services as part of your beauty treatments,
but you know they could be performing better —whether in application quality, retention, bespoke styling, or pricing strategy — This is your opportunity to receive expert guidance and future-proof your lash department.

WHY BRING IN A LASH CONSULTANT?

• 💡 In-House Expert: Heidi works on-site in your salon, assessing, training, and restructuring your lash department over a tailored 6-month period.

• 💡 Upskill Your Team: Ensure your lash artists are trained in the latest techniques, including speed, retention, and bespoke styling to increase client satisfaction and loyalty.

• 💡 Restructure for Profitability: Review your pricing, client policies, and service menu to attract higher-paying clientele looking for advanced lash artistry.

• 💡 Brand Alignment: By working with Heidi, your business is aligned with a leader in the lash industry, elevating your reputation and ability to stand out in a competitive market.

• 💡 Measurable Results: Track improvements in staff performance, client retention, and revenue growth following Heidi’s consultancy period.

HOW IT WORKS – CONSULTANCY STRUCTURE & DELIVERABLES

Phase 1: Initial Assessment & Strategy Development

• Full analysis of your current lash services, artist skills, product 
  selection, and pricing structure.

• Observing live client sessions to assess technique, hygiene, 
  and retention.

• Review of salon workflow, station setup, and efficiency 
  improvements.

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Phase 2: In-Salon Training & Staff Upskilling

• Hands-on group and individual training in speed, retention, 
  and lash styling techniques.

• Introduction of bespoke lash sets to increase client demand 
  for premium services.

• Implementation of correct hygiene, tool care, and workspace 
  efficiency techniques.

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Phase 3: Business Strategy & Service Restructuring

• Re-evaluating pricing models and service structure to reflect
  expertise and attract high-value clients.

• Optimising the salon’s lash menu with advanced, customisable
  styles.

• Developing client consultation and retention strategies to
  increase repeat bookings and long-term clientele.

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Phase 4: Live Coaching & Ongoing Mentorship

• Regular progress assessments and troubleshooting for staff.

• In-house mentoring while working alongside your team.

• Final review of improvements in retention, client satisfaction, and revenue growth.

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WHAT YOUR SALON GAINS FROM HEIDI’S CONSULTANCY

• ✅ Highly trained lash artists skilled in advanced, high-ticket lash services. 

• ✅ Stronger client retention with better application techniques and improved retention rates.

• ✅ Higher revenue potential through optimised pricing, bespoke lash sets, and premium service positioning.

• ✅ Industry credibility by partnering with an award-winning Lash Educator.

• ✅ A long-term growth strategy that ensures continued success beyond Heidi’s consultancy period.